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Tonmoy Barua
L20592916
MISY 5350 ERP E-Commerce
Assignment 2
Review Table 2.2 on page 61 of the textbook, which lists five categories of Primary Revenue Models. Once you are aware of what the categories are:
1.
Research the web to find an additional e-commerce
company (which is not listed as an example) for each category.
Answer: Revenue Model
Examples
Advertising Revenue Model
Bing/Microsoft Bing
Subscription Revenue Model
Salesforce Inc
Transaction Fee Revenue Model
Upwork
Sales Revenue Model
The Home Depot
Affiliate Revenue Model
Booking.com
Explain why each of your selected e-commerce companies fits within one of the categories of the Revenue models (you can justify it with the Revenue source). Cite your sources. Answer:
a.
Advertising Revenue Model example: “Bing”- Bing is commenced it’s operation in
the year 2009 as a search engine by Microsoft. It’s main source of earning is
advertising revenue. In the fiscal year 2021, it makes $8.53 billion as advertise
revenue. It is the second largest search engine with 2.47% global market share.
Dean, B. (2021, October 25). Microsoft Bing Usage and Revenue Stats (New Data)
[Review of Microsoft Bing Usage and Revenue Stats (New Data)].
https://backlinko.com/bing-users
b.
Subscription Revenue Model Example: “Salesforce Inc”- Salesforce Inc. is cloud-
based software firm which provides CRM (customer relationship management)
services for storing, tracking and managing customer information. It assists users to
enhance customer experience, build brand loyalty and achieve continuous growth by
using AI and other tools. in 2023 Salesforce generated $29 billion from subscriptions
and $2.33 billion from professional services.
Cuofano, G. (2023, July 23). Salesforce Revenue [Review of Salesforce Revenue].
https://fourweekmba.com/salesforce-revenue/
c.
Transaction Fee Revenue Model Example: “Upwork”- Upwork is a digital platform
for clients/ employers to hire independent contractors/ freelancers on project basis.
Upwork’s revenue derives from freelancers as service charges, withdrawal fee etc
which is two-third of it’s revenue hence employers also charged with payment
process and administration fees, membership, service cost etc.
Tonmoy Barua
L20592916
Dean, B. (2023, August 21). Upwork Revenue and Client Stats (2023) [Review of
Upwork Revenue and Client Stats (2023)]. https://backlinko.com/upwork-users
(n.d.). https://Investors.upwork.com/
.
d.
Sales Revenue Model Example: “HomeDepot”- HomeDepot generates it’s revenue
from selling products and services such as home improvement products, ensure
competitive pricing, installation services for house by engaging professional
contractors. It also cater business client’s customized requirements as per industry
standards. Home Depot annual revenue for 2023 was $157.403B
Cuofano, G. (2023, November 7). Home Depot Business Model [Review of Home
Depot Business Model]. https://fourweekmba.com/home-depot-business-model/
e.
Affiliate Revenue Model Example: “Booking.com”- Booking.com is one of the
common digital platforms for travelers. It generates revenue through commission if
any customer use their platform to make reservations. It allows customers to book
accommodation (hotel, apartments, B&B etc), transportation reservations and various
tours & activities. GOEL, S. (2021, February 21). How does Booking.com work and make money:
Business Model [Review of How does Booking.com work and make money:
Business Model]. https://thestrategystory.com/2023/02/21/how-does-booking-com-
work-and-make-money-business-model/
Prepare a table in your Word document to present a summary of your research
. Revenue Model
Examples
Summary
Advertising Revenue Model
Bing
Second largest search engine with 1 billion site
visitor per month, generates revenue form advertisement, available in 238 countries and 105 languages.
Subscription Revenue Model
Salesforce Inc
Charge fees from business firms in exchange of subscription of CRM Services and AI tools.
Transaction Fee Revenue Model
Upwork
Provide platform for the clients/employers and independent contractors/freelancers to connect and charge fees from both parties to generate revenue.
Sales Revenue Model
The Home Depot
Sales of home decoration products, installation services and commercial services.
Affiliate Revenue Model
Booking.com
Digital platform earns by customer referrals towards accommodation, transportation and tour related reservations.
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Joel is the RM for the City Center Plaza hotel. He knows that under his franchise agreement, he pays an 8 percent franchise fee and 3 percent marketing fee on all revenue generated from room sales. Additional fees for using the hotel’s CRS are $2.00 per each room reserved. Internet service provider (IDS) related charges paid by the hotel for rooms sold through Internet sites including uberhothotels.com are $10.00 per room sold. Given this information, help Joel complete the revenue estimate worksheet presented below.
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Third-party merchant
Rooms sold
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100
Standard rate
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$160
Gross revenue
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Franchise marketing fee (3%)
Franchisor's CRS fee ($2 per room)
IDS fee
Net total revenue
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