Assignment 2 - Updated version

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Lamar University *

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Feb 20, 2024

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Tonmoy Barua L20592916 MISY 5350 ERP E-Commerce Assignment 2 Review Table 2.2 on page 61 of the textbook, which lists five categories of Primary Revenue Models. Once you are aware of what the categories are: 1. Research the web to find an additional e-commerce   company (which is not listed as an example) for each category. Answer: Revenue Model Examples Advertising Revenue Model Bing/Microsoft Bing Subscription Revenue Model Salesforce Inc Transaction Fee Revenue Model Upwork Sales Revenue Model The Home Depot Affiliate Revenue Model Booking.com Explain why each of your selected e-commerce companies fits within one of the categories of the Revenue models (you can justify it with the Revenue source). Cite your sources. Answer: a. Advertising Revenue Model example: “Bing”- Bing is commenced it’s operation in the year 2009 as a search engine by Microsoft. It’s main source of earning is advertising revenue. In the fiscal year 2021, it makes $8.53 billion as advertise revenue. It is the second largest search engine with 2.47% global market share. Dean, B. (2021, October 25). Microsoft Bing Usage and Revenue Stats (New Data) [Review of Microsoft Bing Usage and Revenue Stats (New Data)]. https://backlinko.com/bing-users b. Subscription Revenue Model Example: “Salesforce Inc”- Salesforce Inc. is cloud- based software firm which provides CRM (customer relationship management) services for storing, tracking and managing customer information. It assists users to enhance customer experience, build brand loyalty and achieve continuous growth by using AI and other tools. in 2023 Salesforce generated $29 billion from subscriptions and $2.33 billion from professional services. Cuofano, G. (2023, July 23). Salesforce Revenue [Review of Salesforce Revenue]. https://fourweekmba.com/salesforce-revenue/ c. Transaction Fee Revenue Model Example: “Upwork”- Upwork is a digital platform for clients/ employers to hire independent contractors/ freelancers on project basis. Upwork’s revenue derives from freelancers as service charges, withdrawal fee etc which is two-third of it’s revenue hence employers also charged with payment process and administration fees, membership, service cost etc.
Tonmoy Barua L20592916 Dean, B. (2023, August 21). Upwork Revenue and Client Stats (2023) [Review of Upwork Revenue and Client Stats (2023)]. https://backlinko.com/upwork-users (n.d.). https://Investors.upwork.com/ . d. Sales Revenue Model Example: “HomeDepot”- HomeDepot generates it’s revenue from selling products and services such as home improvement products, ensure competitive pricing, installation services for house by engaging professional contractors. It also cater business client’s customized requirements as per industry standards. Home Depot annual revenue for 2023 was $157.403B Cuofano, G. (2023, November 7). Home Depot Business Model [Review of Home Depot Business Model]. https://fourweekmba.com/home-depot-business-model/ e. Affiliate Revenue Model Example: “Booking.com”- Booking.com is one of the common digital platforms for travelers. It generates revenue through commission if any customer use their platform to make reservations. It allows customers to book accommodation (hotel, apartments, B&B etc), transportation reservations and various tours & activities. GOEL, S. (2021, February 21). How does Booking.com work and make money: Business Model [Review of How does Booking.com work and make money: Business Model]. https://thestrategystory.com/2023/02/21/how-does-booking-com- work-and-make-money-business-model/ Prepare a table in your Word document to present a summary of your research . Revenue Model Examples Summary Advertising Revenue Model Bing Second largest search engine with 1 billion site visitor per month, generates revenue form advertisement, available in 238 countries and 105 languages. Subscription Revenue Model Salesforce Inc Charge fees from business firms in exchange of subscription of CRM Services and AI tools. Transaction Fee Revenue Model Upwork Provide platform for the clients/employers and independent contractors/freelancers to connect and charge fees from both parties to generate revenue. Sales Revenue Model The Home Depot Sales of home decoration products, installation services and commercial services. Affiliate Revenue Model Booking.com Digital platform earns by customer referrals towards accommodation, transportation and tour related reservations.
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