Social Networking Cohort Segmentation

Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

In a study conducted by Zogby International for the Democrat and Chronicle, more than 700 New Yorkers were polled to determine whether the New York state government works. Respondents surveyed were asked questions involving pay cuts for state legislators, restrictions on lobbyists, term limits for legislators, and whether state citizens should be able to put matters directly on the state ballot for a vote. The results regarding several proposed reforms had broad support, crossing all demographic and political lines. Suppose that a follow-up survey of 100 individuals who live in the western region of New York was conducted. The party affiliation (Democrat, Independent, Republican) of each individual surveyed was recorded, as well as their responses to the following three questions. Should legislative pay be cut for every day the state budget is late? Yes _________ No _________ Should there be more restrictions on lobbyists? Yes _________ No _________ Should there be term limits…

As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study

A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? *       A. Demographic segmentation       B.Behavioural segmentation       C .Psychographic segmentation       D. None of the above       E. All of the above

Subject: Qualitative research method MCQ's 1) Researchers usually adopt or adapt questionnaire in_____ research.EthnographyPhenomenologyGrounded TheoryQuantitative 2) All the factors are true for Quantitative Research except:Controlled environmentLaboratoryData richnessStatistical interpretation 3) The study of female acid victim cases is the area of concern for ____ philosophers.Disability TheoryQueer TheoryFeministNone of the above 4) Reforms and action plan should be designed to support the marginalized section of society. This refers to ___.InterpretivistSocial constructivistPost positivismTransformative Framework 5) The historians ink past events according to their ideology and interpretation of events. This phenomenon refers to ____.SubjectivityObjectivityAbductive approachAll of the above 6) Silence to be brought on limelight. This philosophy is followed in:Post PositivismPost modernismPositivismPragmatism 7) Advocates of Social Constructivist approach believe that:Reality is…

8. In assessing the effectiveness of a market segmentation approach, stability is theA. degree to which individual market segments are easy to identify and measureB. degree to which a segment is large cough and profitable enough to warrant investmentC. degree to which segment consumer preferences are stable over timeD. ability to communicate with and reach the target market

VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral Segmentation

Mr. James plans to market and sell his handcrafted sports watch to young athletes aged 25 to 30. These young athletes are referred to as the ……………….. Select one: A. Target Market B. Psychographic market segment C. Baby boomer market D. Young people market

a. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.

1. "Torches of Freedom" was a campaign designed to increase acceptance and popularity of smoking for women, which at the time was taboo. Group of answer choices True False       2. The Press Agentry Era is known for: Group of answer choices Influencers All of the above are INCORRECT Publicity Stunts Corporate Social Responsibility       3. Public relations research includes formal and informal methods. Group of answer choices True False

Define  and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data  analysis 8. Population  9. sampling

Strongly Disagree Disagree Agree Strongly Agree Question         1. Marketing research is a good way to find out what customers want.         2. Marketing research tells companies how satisfied or dissatisfied their customers are.         3. Marketing research can help companies take advantage of marketing opportunities.         4. Marketers can use surveys to help them make better decisions.         5. Marketers can use research to help them spot trends.         6. Technology allows marketers to track customer buying behavior         7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys.         8. Some people like to receive marketing materials that target their specific needs.         9. There are ethical and legal issues involved in gathering marketing research data.         10. Gathering large amounts of data causes concerns about privacy.         11. Theft of customer data…

4.  Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon. Select one:TrueFalse

H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesis